{"product_id":"pure-mama-perineal-massage-oil","title":"Pure Mama Perineal Massage Oil","description":"\u003ch3\u003ePrepare, protect and empower your body for birth.\u003c\/h3\u003e\n\u003cp\u003eSupport your body's natural strength with PURE MAMA Perineal Massage Oil, a gentle yet powerful blend designed to help prepare delicate skin for labour. Expertly formulated with nourishing Evening Primrose Oil, Apricot Kernel Oil, Calendula and Vitamin E, this fragrance-free oil helps improve skin elasticity and resilience, supporting your body as it stretches and changes.\u003c\/p\u003e\n\u003cp\u003eClinically proven to help reduce tearing and support a smoother recovery, this simple daily ritual can help you feel more prepared and confident as you approach birth.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSupports skin elasticity and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce the risk of perineal tearing during birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMay help lower the likelihood of an episiotomy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEncourages healthier skin and muscle tissue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports wound healing and post-birth recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps lower the risk of incontinence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishing and easy to use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNo rinsing required\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e100% fragrance-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHypoallergenic and nut free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from parabens, sulphates and phthalates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClinically Proven Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e21% lower risk of episiotomy\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e64% lower risk of severe third and fourth-degree tears\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHero Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEvening Primrose Oil\u003c\/strong\u003e\u003cbr\u003eHelps improve skin elasticity and resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApricot Kernel Oil\u003c\/strong\u003e\u003cbr\u003eDeeply nourishes and softens delicate skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCalendula Extract\u003c\/strong\u003e\u003cbr\u003eKnown for its soothing and skin-supporting properties.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e\u003cbr\u003eProvides antioxidant protection and supports healthy skin.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eBegin perineal massage from 34 weeks gestation, or as advised by your healthcare provider.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003ePrepare with a warm bath, shower or warm compress.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply a small amount of oil to clean hands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage the perineal area using downward and outward pressure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContinue regularly as part of your birth preparation routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eRefer to the PURE MAMA Perineal Massage Guide for detailed techniques and tips.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePrunus Armeniaca (Apricot) Kernel Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTriticum Vulgare (Wheat) Germ Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOenothera Biennis (Evening Primrose) Oil*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCalendula Officinalis (Calendula) Extract*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelianthus Annuus (Sunflower) Seed Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTocopheryl Acetate (Vitamin E)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVitis Vinifera (Grape) Seed Oil*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRosmarinus Officinalis (Rosemary) Leaf Extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Certified Organic\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePreparing for vaginal birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting skin elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelping reduce the risk of tearing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEncouraging a smoother postpartum recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreating a mindful self-care ritual before birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThoughtfully formulated for mothers, PURE MAMA Perineal Massage Oil helps you prepare for birth with confidence, care and connection.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":45117745266803,"sku":"pure-mama-perineal-massage-oil","price":38.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PURE-MAMA-Perineal-Massage-Oil-30ml-1.jpg?v=1781908230","url":"https:\/\/thecollectivenz.com\/products\/pure-mama-perineal-massage-oil","provider":"Collective NZ","version":"1.0","type":"link"}