{"title":"Pure Mama","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePURE MAMA was born from a desire to create natural, effective skincare that truly supports mothers through every stage of pregnancy, postpartum and beyond. Developed over nearly two years and shaped by the insights of more than 2,000 mothers, each product is thoughtfully formulated with high-performing, low-tox ingredients that nourish, protect and care for changing skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombining proven actives with naturally derived ingredients, PURE MAMA is setting a new benchmark for modern motherhood skincare—because mothers deserve products that are as beautiful, purposeful and hardworking as they are.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"pure-mama-bump-scrub","title":"Pure Mama Bump Scrub","description":"\u003ch3\u003eSmooth, soften and nourish your growing skin.\u003c\/h3\u003e\n\u003cp\u003eGive your changing body the care it deserves with the PURE MAMA Body Scrub — a luxurious exfoliating treatment designed specifically for pregnancy and postpartum skin. Rich in nourishing plant-based ingredients, this creamy body polish gently buffs away dry skin while deeply hydrating and preparing your belly and body for maximum absorption of the cult-favourite PURE MAMA Belly \u0026amp; Body Oil.\u003c\/p\u003e\n\u003cp\u003eFormulated with Coconut Oil, Shea Butter, Bamboo Powder, Pomegranate Seed Oil and finely ground Pumice, this antioxidant-rich blend promotes skin renewal, leaving your skin feeling incredibly soft, smooth and radiant.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGently exfoliates and smooths dry skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePromotes healthy skin cell regeneration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps improve the appearance of existing scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports skin elasticity during pregnancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishes and hydrates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRich in antioxidants to protect and replenish skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves skin silky soft and perfectly prepped for body oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle and non-allergenic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe for use during pregnancy and postpartum\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for all skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHero Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e\u003cbr\u003eDeeply moisturises and nourishes dry, stretching skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShea Butter\u003c\/strong\u003e\u003cbr\u003eHelps soften and replenish for long-lasting hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBamboo Powder \u0026amp; Fine Pumice\u003c\/strong\u003e\u003cbr\u003eProvide gentle exfoliation to reveal smoother, healthier-looking skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Seed Oil\u003c\/strong\u003e\u003cbr\u003eRich in antioxidants to help support skin renewal and elasticity.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eIn the shower or bath, massage generously onto damp skin using circular motions. Focus on your belly, hips and thighs before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003eFollow with PURE MAMA Belly \u0026amp; Body Oil to lock in moisture and maximise hydration.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDry and dull skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrowing and stretching bellies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePreparing skin for Belly \u0026amp; Body Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePregnancy and postpartum self-care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreating a beautiful body ritual\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause your changing body deserves more than ordinary skincare, the PURE MAMA Body Scrub helps reveal softer, smoother, beautifully nourished skin from bump to beyond.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":40296431845491,"sku":"9413000069433","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PUREMAMABodyScrub200ml_1.jpg?v=1781917557"},{"product_id":"pure-mama-belly-oil","title":"Pure Mama Belly \u0026 Body Oil (145ml)","description":"\u003ch3\u003eGrowing, stretching, tight skin? We get it, Mama.\u003c\/h3\u003e\n\u003cp\u003eMeet the cult-favourite PURE MAMA Belly \u0026amp; Body Oil — your daily dose of liquid gold for beautifully nourished, hydrated skin throughout pregnancy and beyond.\u003c\/p\u003e\n\u003cp\u003eExpertly formulated with the highest calibre natural and organic ingredients, this antioxidant-rich oil deeply nourishes stretching skin while helping to boost elasticity, support collagen production and improve the appearance of stretch marks and existing scars. Lightweight and fast absorbing, it leaves skin silky soft, smooth and delicately scented with notes of coconut, almond and caramel.\u003c\/p\u003e\n\u003cp\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks, this is the pregnancy essential mamas swear by.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps boost skin elasticity to prevent stretch marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates and nourishes stretching skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRelieves tightness, dryness and itching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports collagen production\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps improve the appearance of existing scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRich in antioxidants to protect and replenish skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, non-greasy formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle and non-allergenic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe during pregnancy and postpartum\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from essential oils, phthalates and endocrine disruptors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClinically Proven Results*\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e90%\u003c\/strong\u003e of women saw an improvement in the visibility of stretch marks after 30 days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e93.4%\u003c\/strong\u003e experienced significantly improved skin hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100%\u003c\/strong\u003e noticed smoother, softer skin with improved texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eIndependent clinical consumer trial with 30 women with existing stretch marks. Application twice daily for 30 days.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eBeautifully Fragranced\u003c\/h3\u003e\n\u003cp\u003eCrafted in France by a world-class perfumery, the 100% natural, low-allergen fragrance features subtle notes of coconut, almond and caramel for a luxurious sensory experience you'll look forward to every day.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eLather up, Mama. Apply generously to your belly, breasts and hips twice daily from the first trimester onwards, or anywhere your skin needs a little extra nourishment.\u003c\/p\u003e\n\u003cp\u003eAllow 3–4 minutes for absorption.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGrowing and stretching skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelping prevent stretch marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDry, itchy and tight bellies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePregnancy and postpartum skincare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting skin elasticity and collagen production\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for all skin types. We recommend 2–3 bottles throughout your pregnancy for best results.\u003c\/p\u003e\n\u003cp\u003eBecause your changing body deserves skincare that works as hard as you do.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":40296515666035,"sku":"9413000068818","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/BellyOil_1_0d9143e9-cd03-469d-a2e1-cc48a143e9e2.png?v=1690968083"},{"product_id":"magnesium-body-rub","title":"Pure Mama Magnesium Body Rub","description":"\u003ch3\u003eFast-acting relief for tired, aching muscles.\u003c\/h3\u003e\n\u003cp\u003eWhen pregnancy aches and everyday tension strike, reach for the soothing comfort of PURE MAMA Magnesium Body Rub. Expertly formulated and physio-recommended, this nourishing cream combines Magnesium with SyriCalm™ to help ease discomfort, encourage relaxation and support deeper, more restful sleep.\u003c\/p\u003e\n\u003cp\u003eDesigned for targeted self-massage, this creamy blend helps relieve common pregnancy complaints including muscle tension, cramping, carpal tunnel and joint discomfort, while leaving skin beautifully soft and hydrated.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps ease aches, pains and muscle tension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports relief from cramping and joint discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEncourages muscle relaxation and suppleness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePromotes deep, restful sleep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoothes and hydrates the skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for self-massage and targeted relief\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDermatologically tested and approved\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle on sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhysio recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from phthalates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePowered By\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMagnesium\u003c\/strong\u003e\u003cbr\u003eHelps relax muscles and relieve tension while supporting overall wellbeing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSyriCalm™\u003c\/strong\u003e\u003cbr\u003eA soothing botanical complex designed to calm and comfort irritated, stressed skin.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eGently massage a small amount onto the desired area until absorbed. Repeat as required.\u003c\/p\u003e\n\u003cp\u003eFor external use only. If using deep tissue massage during pregnancy, please seek professional guidance. Patch test before first use.\u003c\/p\u003e\n\u003ch3\u003eBeautifully Fragranced\u003c\/h3\u003e\n\u003cp\u003eFeaturing a refreshing 100% natural peppermint fragrance, this luxurious body rub delivers a cooling, calming experience you'll look forward to day and night.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePregnancy aches and pains\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMuscle tension and cramping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCarpal tunnel discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eJoint pain and stiffness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting relaxation and better sleep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEveryday self-care and recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause feeling good matters too, the PURE MAMA Magnesium Body Rub delivers targeted comfort and soothing relief when your body needs it most.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":40907072831603,"sku":"9413000094848","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/MagnesiumBodyRub.png?v=1690968748"},{"product_id":"pure-mama-pregnancy-care-set","title":"Pure Mama Pregnancy Care Set","description":"\u003ch3\u003eThe ultimate self-care trio for Mama-to-be.\u003c\/h3\u003e\n\u003cp\u003eThoughtfully curated to nourish, support and pamper throughout pregnancy, the PURE MAMA Pregnancy Care Set brings together three of our bestselling essentials to help you feel cared for from bump to beyond.\u003c\/p\u003e\n\u003cp\u003eFeaturing the iconic Belly \u0026amp; Body Oil, luxurious Body Scrub and soothing Magnesium Body Rub, this beautifully presented set is designed to create moments of self-care, connection and relaxation while supporting your changing body with high-performance natural ingredients.\u003c\/p\u003e\n\u003cp\u003ePlus, receive a complimentary Body Scrub Mitt and keepsake gift box, making this the perfect treat for yourself or a thoughtful gift for an expecting mama.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFeatures three full-size PURE MAMA bestsellers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishes and hydrates stretching skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps improve elasticity and support stretch mark prevention\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently exfoliates and smooths the skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps ease muscle tension, aches and discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEncourages relaxation and restful sleep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade with natural and organic ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBeautifully presented in a keepsake gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes a FREE Body Scrub Mitt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBelly \u0026amp; Body Oil\u003c\/strong\u003e\u003cbr\u003eA luxurious blend of antioxidant-rich Rosehip, Vitamin E, Almond, Avocado and Coconut Oils to deeply hydrate skin, support elasticity and help minimise the appearance of stretch marks. An everyday pregnancy essential from the first trimester onwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBody Scrub\u003c\/strong\u003e\u003cbr\u003eA creamy exfoliating blend of Coconut Oil, Bamboo Powder and finely ground Pumice that gently buffs away dry skin while preparing your belly for maximum absorption of Belly \u0026amp; Body Oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMagnesium Body Rub\u003c\/strong\u003e\u003cbr\u003eExpertly formulated with Magnesium and SyriCalm™ to help relieve muscle tension, soothe discomfort and promote relaxation through pregnancy-safe self-massage.\u003c\/p\u003e\n\u003ch3\u003eBonus Gifts\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFREE Body Scrub Mitt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSignature Keepsake Gift Box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePregnancy self-care rituals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFirst-time mums\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBaby shower gifts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting skin elasticity and hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRelaxation and muscle relief\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTreating yourself during pregnancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThoughtfully created with mothers in mind, the PURE MAMA Pregnancy Care Set delivers luxurious, high-performance skincare to support every stage of your pregnancy journey.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":41431418306675,"sku":"9413000097573","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PUREMAMAPregnancyCareSet_BestSeller_Gifting.png?v=1710381461"},{"product_id":"pure-mama-10ml-sample-belly-oil","title":"Pure Mama 10ml Sample Belly  \u0026 Body Oil","description":"\u003ch3\u003e\u003cspan\u003eGrowing, stretching, tight skin? We get it, Mama.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet your new liquid gold. The PURE MAMA Belly \u0026amp; Body Oil Mini is the perfect introduction to our bestselling body oil, or the ideal travel-sized companion for weekends away and hospital bags.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpertly formulated with high-performance, plant-based ingredients, this antioxidant-rich blend deeply nourishes stretching skin, boosts elasticity and helps keep your growing bump beautifully soft and hydrated. Lightweight and fast-absorbing, it leaves skin silky smooth with a subtle coconut and vanilla aroma you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps boost skin elasticity and prevent stretch marks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeeply hydrates and nourishes stretching skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelieves tightness, dryness and itching\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports collagen production\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps improve the appearance of existing scars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich in antioxidants to protect and replenish skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight and non-greasy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGentle and non-allergenic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe during pregnancy and postpartum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% natural fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from phthalates\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHero Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarefully selected plant-based oils work together to deeply nourish and support changing skin, helping maintain softness, elasticity and hydration throughout pregnancy and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply generously to your belly, breasts and hips twice daily throughout pregnancy. Safe to use from the first trimester and suitable for postpartum use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAllow 3–4 minutes for absorption and enjoy the beautiful natural aroma of coconut and vanilla.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e10ml travel size\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApprox. 3–5 uses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all skin types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe pre and postpartum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% natural fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from phthalates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGentle and non-allergenic\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGrowing and stretching skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry, itchy or tight bellies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTravel and weekends away\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHospital bags\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrying PURE MAMA Belly \u0026amp; Body Oil for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePregnancy and postpartum skincare\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSmall in size, big on nourishment — because your changing body deserves nothing less.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":42109129392243,"sku":"9413000103250","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/10mlminiwebsiteimages.png?v=1721640497"},{"product_id":"pure-mama-belly-hydration-mask","title":"Pure Mama Belly  Hydration Mask","description":"\u003cp class=\"MsoNormal\"\u003eA self-care moment to nourish and connect.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePacked with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eVisibly improves skin texture, targeting uneven tone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps reduce the appearance of stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStrengthens skin barrier and provides long-lasting hydration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSoothes and calms tight, itchy, dry skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWINNER - 2025 Best Innovative Product, NZ Society of Cosmetic Chemists\u003c\/p\u003e\n\u003cp\u003eNo rinsing required, just a beautiful belly ritual to pause and connect.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% natural fragrance. Free from Phthalates.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":43749271142515,"sku":"9413000114409","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/www.thecollectivenz.com-pure-mama-product-belly-hydration-mask-stretchmarks-50ml_3125574b-d46b-405e-a07c-c1b75a85ce34_jpg.webp?v=1756417473"},{"product_id":"pure-mama-belly-spa-kit","title":"Pure Mama Belly Spa Kit","description":"\u003ch3\u003eNourish your bump and support your skin through every stage of pregnancy.\u003c\/h3\u003e\n\u003cp\u003eTreat your growing belly to the ultimate self-care ritual with the PURE MAMA Stretch Mark Trio. Featuring a luxurious Body Scrub, award-winning Belly Hydration Mask and bestselling Belly \u0026amp; Body Oil, this three-step routine is clinically proven to deeply hydrate, improve skin texture and help reduce the appearance of stretch marks.\u003c\/p\u003e\n\u003cp\u003eDesigned to support stretching skin as your body changes, this indulgent ritual delivers intense nourishment while creating beautiful moments of connection during pregnancy.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce the appearance of stretch marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates and nourishes stretching skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports skin elasticity and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves overall skin texture and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoothes tight, itchy and dry skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreates a beautiful self-care ritual during pregnancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for all skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClinically Proven Results*\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e90%\u003c\/strong\u003e of women saw an improvement in the appearance of stretch marks after 30 days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e93.4%\u003c\/strong\u003e experienced significantly improved skin hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100%\u003c\/strong\u003e noticed an improvement in overall skin texture and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eIndependent clinical consumer trial with 30 women with existing stretch marks. Belly \u0026amp; Body Oil applied twice daily for 30 days.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eYour 3-Step Belly Ritual\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: Body Scrub\u003c\/strong\u003e\u003cbr\u003eGently exfoliates and prepares the skin for maximum absorption. Massage onto damp skin and leave for 1–2 minutes before rinsing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: Belly Hydration Mask\u003c\/strong\u003e\u003cbr\u003eDelivers intense hydration and soothing comfort to stretching skin. Relax for 10–15 minutes before massaging in any remaining serum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: Belly \u0026amp; Body Oil\u003c\/strong\u003e\u003cbr\u003eDeeply nourishes and locks in moisture, helping to support skin elasticity and softness. Apply generously to the belly and hips and allow a few minutes to absorb.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePregnancy skincare routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting skin elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDry, tight or itchy bellies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelping reduce the appearance of stretch marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreating moments of self-care and connection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause caring for your changing body should feel just as beautiful as the journey itself, the PURE MAMA Stretch Mark Trio is designed to nourish, protect and support your skin every step of the way.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":43749271175283,"sku":"9413000115512","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/pure-mama-product-www.thecollectivenz.com-belly-spa-kit-gift-belly-oil-cream-lotion-oil-mask-scrub_f5da83e2-6bcb-411f-9045-4acc99a90bb9_jpg.webp?v=1756417420"},{"product_id":"pure-mama-c-section-scar-care-kit","title":"Pure Mama C-Section Scar Care Kit","description":"\u003ch3\u003eYour complete set for early-stage C-section scar care.\u003c\/h3\u003e\n\u003cp\u003eSupport your healing journey with the PURE MAMA Silicone Scar Care Kit, designed to give you everything you need for effective post-surgical scar management. Featuring medical-grade silicone — the gold standard in scar therapy — this complete system helps soften, flatten and improve the appearance of scars while supporting healthy collagen formation from the earliest stages of recovery.\u003c\/p\u003e\n\u003cp\u003eComfortable enough for everyday wear, the reusable silicone strips create a breathable protective barrier that helps reduce redness, minimise tension and maintain optimal hydration for smoother, healthier-looking scars over time.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps soften and flatten raised scar tissue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces tension to minimise scar widening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports balanced collagen formation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintains optimal hydration for improved scar texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreates a breathable protective barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWaterproof, flexible and comfortable for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReusable and designed to last up to 4 weeks per strip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for post-caesarean and other healed surgical scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e3 x Silicone Scar Strips\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e100% Medical-Grade Silicone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSize: 20cm x 5cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFlexible and reusable for 12–24 hours of daily wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone Strip Wash\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGentle, purpose-formulated cleanser\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain the effectiveness and longevity of your strips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCustom Storage Tray\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eKeeps strips flat, hygienic and ready for use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eYour scar should be fully closed, dry and stitch-free before beginning treatment, typically around 2–3 weeks after surgery.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eEnsure the scar area is clean and dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove the protective backing and apply the strip over the scar.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBegin with 4–8 hours of daily wear and gradually increase to full-day use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAfter use, wash the strip with PURE MAMA Silicone Strip Wash, rinse thoroughly and allow to air dry before storing or reapplying.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, continue use for at least 8–12 weeks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone Scar Strips\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e100% Medical-Grade Silicone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone Strip Wash\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAqua (Water)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLauryl Glucoside\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSodium Coco-Sulfate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBenzyl Alcohol\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCitric Acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDehydroacetic Acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePostpartum C-section recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting healthy scar healing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReducing the appearance of surgical scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreating a simple and effective scar care routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThoughtfully designed for mothers, the PURE MAMA Silicone Scar Care Kit helps you care for your scar with confidence while supporting beautiful healing, one day at a time.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":45117736550515,"sku":"9413000136319","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PMSCK_CSection-Scar-Care-Kit-1.jpg?v=1781907556"},{"product_id":"pure-mama-silicone-scar-strip","title":"Pure Mama Silicone Scar Strip","description":"\u003ch3\u003eThe gold standard in scar care.\u003c\/h3\u003e\n\u003cp\u003eTrusted by clinicians and made from 100% medical-grade silicone, PURE MAMA Silicone Strips are designed to support optimal healing and improve the appearance of post-surgical scars over time. By creating a breathable protective barrier and maintaining ideal hydration, these reusable strips help soften, flatten and minimise the appearance of raised scars while supporting healthy collagen formation.\u003c\/p\u003e\n\u003cp\u003eFlexible, discreet and comfortable enough for all-day wear, they're suitable for healed scars and sensitive skin, making them an essential part of your postpartum or post-surgery recovery journey.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love Them\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe #1 clinician-recommended therapy for post-surgical scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoftens and flattens raised scar tissue over time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps minimise scar widening by reducing tension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintains optimal hydration for smoother, softer skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports balanced collagen formation for improved healing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eForms a protective barrier over the scar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFlexible, waterproof and comfortable for long wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWashable and reusable for up to 4 weeks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMade from 100% medical-grade silicone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSilicone strip size: 20cm x 5cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for healed scars and sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWaterproof\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReusable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for 12–24 hours of daily wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eYour scar should be fully closed, dry and stitch-free before use, typically around 2–3 weeks after surgery.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eEnsure the scar area is clean and dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove the strip from the foil sachet and peel away the protective backing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently apply over the scar, ensuring full coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAfter wear, clean with PURE MAMA Silicone Strip Wash, rinse thoroughly and allow to air dry before storing or reapplying.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, begin with 4–8 hours of daily wear and gradually increase to full-day use. Continue treatment for at least 8–12 weeks.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCaesarean section scars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePost-surgical scar recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting healthy scar healing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePostpartum recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":45117739860083,"sku":"9413000127997","price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PMSSS_Silicone-Scar-Strip-1.jpg?v=1781907811"},{"product_id":"pure-mama-peri-wash-bottle","title":"Pure Mama Peri Wash Bottle","description":"\u003ch3\u003eGentle relief when you need it most.\u003c\/h3\u003e\n\u003cp\u003eDesigned with postpartum recovery in mind, the PURE MAMA Peri Wash Bottle provides soothing, mess-free cleansing to help you feel more comfortable after birth. Delivering a gentle stream of water exactly where you need it, it offers refreshing relief when wiping simply isn't an option.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed with an ergonomic upside-down shape, this everyday essential helps calm tender skin, support healing and make those early days a little more comfortable.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGentle cleansing with no wiping required\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps soothe stinging and discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports postpartum healing and hygiene\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eErgonomic upside-down design for easy use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers a targeted stream of water exactly where you need it\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReusable and travel-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBPA-free and recyclable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA must-have for every postpartum recovery kit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCapacity: 400ml\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBPA-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRecyclable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReusable design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and discreet for use at home or on the go\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eFill the bottle with warm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInvert and gently squeeze to direct the stream where needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePat dry and repeat as often as required for soothing relief and hygiene.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePostpartum recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVaginal birth recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerineal discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHospital bags and birth kits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNew mums seeking gentle, refreshing relief\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause healing deserves comfort, the PURE MAMA Peri Wash Bottle is a simple essential you'll be grateful to have by your side during those early weeks after birth.\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":45117741858931,"sku":"9413000123982","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PURE-MAMA-Peri-wash-bottle-1.jpg?v=1781907979"},{"product_id":"pure-mama-perineal-massage-oil","title":"Pure Mama Perineal Massage Oil","description":"\u003ch3\u003ePrepare, protect and empower your body for birth.\u003c\/h3\u003e\n\u003cp\u003eSupport your body's natural strength with PURE MAMA Perineal Massage Oil, a gentle yet powerful blend designed to help prepare delicate skin for labour. Expertly formulated with nourishing Evening Primrose Oil, Apricot Kernel Oil, Calendula and Vitamin E, this fragrance-free oil helps improve skin elasticity and resilience, supporting your body as it stretches and changes.\u003c\/p\u003e\n\u003cp\u003eClinically proven to help reduce tearing and support a smoother recovery, this simple daily ritual can help you feel more prepared and confident as you approach birth.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSupports skin elasticity and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce the risk of perineal tearing during birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMay help lower the likelihood of an episiotomy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEncourages healthier skin and muscle tissue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports wound healing and post-birth recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps lower the risk of incontinence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishing and easy to use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNo rinsing required\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e100% fragrance-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHypoallergenic and nut free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from parabens, sulphates and phthalates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClinically Proven Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e21% lower risk of episiotomy\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e64% lower risk of severe third and fourth-degree tears\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHero Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEvening Primrose Oil\u003c\/strong\u003e\u003cbr\u003eHelps improve skin elasticity and resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApricot Kernel Oil\u003c\/strong\u003e\u003cbr\u003eDeeply nourishes and softens delicate skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCalendula Extract\u003c\/strong\u003e\u003cbr\u003eKnown for its soothing and skin-supporting properties.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e\u003cbr\u003eProvides antioxidant protection and supports healthy skin.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eBegin perineal massage from 34 weeks gestation, or as advised by your healthcare provider.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003ePrepare with a warm bath, shower or warm compress.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply a small amount of oil to clean hands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage the perineal area using downward and outward pressure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContinue regularly as part of your birth preparation routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eRefer to the PURE MAMA Perineal Massage Guide for detailed techniques and tips.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePrunus Armeniaca (Apricot) Kernel Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTriticum Vulgare (Wheat) Germ Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOenothera Biennis (Evening Primrose) Oil*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCalendula Officinalis (Calendula) Extract*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelianthus Annuus (Sunflower) Seed Oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTocopheryl Acetate (Vitamin E)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVitis Vinifera (Grape) Seed Oil*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRosmarinus Officinalis (Rosemary) Leaf Extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Certified Organic\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePreparing for vaginal birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupporting skin elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelping reduce the risk of tearing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEncouraging a smoother postpartum recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreating a mindful self-care ritual before birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThoughtfully formulated for mothers, PURE MAMA Perineal Massage Oil helps you prepare for birth with confidence, care and connection.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pure Mama","offers":[{"title":"Default Title","offer_id":45117745266803,"sku":"pure-mama-perineal-massage-oil","price":38.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2274\/2775\/files\/PURE-MAMA-Perineal-Massage-Oil-30ml-1.jpg?v=1781908230"},{"product_id":"pure-mama-post-birth-relief-spray","title":"Pure Mama Post Birth Relief Spray","description":"\u003ch3\u003eYou've done the hard part. Now it's time to heal.\u003c\/h3\u003e\n\u003cp\u003eMeet your postpartum recovery essential. The PURE MAMA Post Birth Relief Spray is a gentle, no-touch mist designed to provide instant cooling relief to tender, swollen and sensitive skin after birth. 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Thoughtfully curated to support you through one of life's biggest transitions, the PURE MAMA Birth \u0026amp; Postpartum Recovery Kit brings together everything you need to prepare, soothe and restore.\u003c\/p\u003e\n\u003cp\u003eFrom birth preparation to those precious early weeks postpartum, each product has been carefully chosen to help you feel comfortable, cared for and empowered. 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